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News & History (from the beginning)

September 2007

An elegant new logo has been designed for Shellie MacDowell, a fine ladies hat designer in NYC

November 2006

Tribute site for famed jazz pianist Cy Walter is launched

August 2006

A new site for Pacific Coast Weddings has been launched

May 2006

The latest info product, Do It Yourself Branding has been launched and is available in our store.

New web sites have been launched for Bald Studio and Wealth Creation Seminar, LLC.

April 2006

Eileen filmed an episode of The Bottom Line with Wally Altes, on PBS, this month. The show, talking about small business, will air in May.

Two new web sites were launched this month: Bridges to Time and Holzman Solutions

March 2006

BIG NEWS! SOHO It Goes has been renamed to Business Design Studio. Read about our new logo here.

Welcome to new clients, Automatic Equipment Services, Holzman Solutions, USMilitaryFamily.com and Complemed Associates

February 2006

Eileen and HomeBizWear.com appear in the February issue of Home Business Magazine

Eileen designed the web site and marketing collateral for the Small Business Summit 2006 in NYC.

January 2006

We launched a new web site for Cal Sutliff Associates, including a way for folks to buy his new book, Skating Out of Your Mind.

SOHO It Goes launched the 2006 Virtual Professionals Survey online, to run until March 2006. The results will be compiled into a second report, comparing results of the first 2003 survey.

December 2005

Eileen contributed two articles for a book to be published in 2006, by Gene Marks, author of Outfoxing the Small Business Owner: Crafty Techniques to Creating a Profitable Relationship

November 2005

The new web site for the Albany Chapter of the Autism Society of America was launched by SOHO It Goes. The site features web resources, a media library, events calendar and many other interactive and informational features for the local autism community.

Beacon Pointe Memory Care Community in Clifton Park, NY has hired SOHO It Goes to provide marketing design services.

We've launched the companion web site for a new publication in the area, the Capital District Kids Directory.

Hendrickson Custom Cabinetry has hired us to design direct mail postcards.

October 2005

Our very own pumpkin carving wins Cherry Communications Jack O' Lantern Contest - and turns into a holiday e-card!
See it here.

Eileen launches a new web site for her friend, singer song writer Rosanne Raneri.

September 2005

Apogee Project Management ties for 2nd place winner in Robert Middleton's Web Site Toolkit Contest

SOHO It Goes was a finalist for the Albany Colonie Chamber Small Business Council's Micro Enterprise Award.

20 Ways to Drive Traffic to Your Site is added to the blog.

August 2005

Just added to the gallery: a gorgeous collage for Absolute Promotions and case studies for Apogee PM and In the Door Consulting

Two new articles, Marketing a Book Online and Off and Marketing with Promotional Items, is on the blog.

July 2005

The Albany Chapter of the Autism Society of America signed a contract with SOHO It Goes to develop a newly designed, database driven web site

Apogee Project Management hired SOHO It Goes to create a new web site.

There is a new article on the blog - Protecting Your Online Content

June 2005

Christine Buyce at InTheDoorConsulting.com hired SOHO It Goes to create a new web site.

May 2005

SOHO It Goes launched its first info product for non designers - Shades of Success

Eileen was interviewed on two Entrepreneur Magazine Radio shows this month. The first interview on the Home Biz Show is about HomeBizWear.com and Cafe Press, and the second interview, on the E-Business Radio Show, is a three segment piece about building the image of your e-commerce business.

April 2005

Two new reviews are on the blog - read what I thought about Vertical Response, and my review of Ghost Surf Platinum

We designed a new logo for VirtualAssistance.net

March 2005

SOHO It Goes has launched a new (ad)venture, a site called HomeBizWear.com - the fun place to celebrate (and laugh at) the home office life!

February 2005

Eileen was interviewed in the Spring edition of the American Express member magazine, speaking about her favorite gadget, the Treo 600.

January 2005

We completed developing the identity and marketing collateral for The Bald Security Expert

Nebraska Realtor Century 21 Omaha launched a new web site.

November 2004

Welcome back to Brian Melick, Uduboy.com, and the Nassau Veterinary Clinic, past clients from our previous business, Turtle's Web. We will be returning to the maintenance of their web sites created in 1998-2000 and moving forward with some new ideas.

The Bald Studio, a photography studio in East Greenbush, NY, asked SOHO It Goes to create a logo.

October 2004

Resource Advisors for Computers Corporation has retained SOHO It Goes as their marketing designer. Our first project was a 11x17 sales and marketing brochure.

SOHO It Goes launched OlderWiserWomen, a women's health network and community created around a book-to-be of the same name.

We were been retained by Century 21 Omaha Nebraska for web site development.

Cornell University hired SOHO It Goes for a second report; this one about the call center industry. Our client was thrilled with the work we did on the telecommunications industry report!

We started working with Michael Santarcangelo, one of the nations leading IT security experts, on a new branding and web site design project.

September 2004

Eileen Parzek is a guest on the Entrepreneur Radio Show, talking about the technology she uses to do work as a mobile, virtual business.

SOHO It Goes is honored with a Standard of Excellence Award from the Web Marketing Association for design of TechValleyHomes.com

SOHO It Goes completed marketing collateral for a new business, Jaguar Rose LLC. The New Jersey based property enhancement company hired us to design a logo and tag line, business cards, letterhead, and flyer.

Cartwheelsforkids.com launches, providing a marketing web site for a East Greenbush, NY children's play and educational program.

August 2004

A new web site for Judaic fiber artist Anita Rabinoff-Goldman, PomegranateJudaica.com, is launched.

The National Federation of Independent Businesses Magazine, featured Eileen Parzek in the “My Gadget” section of My Business Magazine. Eileen spoke about the Treo 600 smart phone and keyboard.

SOHO It Goes completed design of the Telecommunications 2004 Report for Cornell University.

Eileen Parzek is published in Home Business Magazine, on stands in August 2004. The magazine featured her report based on a survey of virtual professionals in 2004.

July 2004

Weichert Realtors, Northeast Group announces the launch of RealEstateSaratogaSprings.com, a custom site designed by SOHO It Goes. The site features real estate rentals in the Saratoga Springs, NY ballet and race track seasons.

Eileen Parzek was published in Albany Business Journal in an article about bridging the gap between marketing and technology.

June 2004

ChrysalisTransformations.com, a web site for a psychotherapist in Edinburgh, Scotland, is launched.

April 2004

SOHO It Goes announced the results of the Virtual Professional Survey Report 2003.

Eileen Parzek became co-chair of the Albany Chamber of Commerce Solo Entrepreneurs Council - soon after, the SEC became the first Albany Chamber site to have a web site, as donated by SOHO It Goes.

SOHO It Goes hired by Kingsway Community of Schenectady to design a postcard marketing campaign.

March 2004

SOHO It Goes was hired by Germany firm Infoterra, which is a subsidiary of Astrium, a major player in the European geo-information technology market. We designed a web interface design for the site promoting TerraSar-X, a satellite to be launched in 2005. The Infoterra IT team took over maintenance and content development.

Eileen Parzek was asked to join the Tech Valley Portal Committee to begin planning and vendor selection for a 21 Chamber regional and economic development web site.

February 2004

Eileen Parzek was featured in Small Business Computing Magazine, speaking about online networking.

SOHO It Goes launched new web site for TechValley Homes Real Estate.

January 2004

Resumes Written hired SOHO It Goes to develop marketing collateral.

December 2003

SOHO It Goes launched a web site for BeckyLake.com, a Michigan realtor.

November 2003

Eileen Parzek in Albany Times Union was in the "Spaces" feature, which shows a business person in their 'natural habitat.'

October 2003

About.com's Entrepreneur web site announced Eileen Parzek as the winner of the Big Vision, Small Business Essay Contest

August 2003

Eileen Parzek is published twice in a single edition of the Albany Business Journal. One article was about online networking, and the other was about virtual professionals.

June 2003

SOHO It Goes completed work on new info graphics for the Hair Loss Control Clinic. The infographics will be used in both print and web marketing, and visually demonstrate the causes of hair loss and the solutions which HLCC provide.

April 2003

The NYS Association of Area Agencies on Agency hired Eileen to develop a web communications strategy.

January 2003

With the economy recovering, Eileen launched a new business, SOHO It Goes!


The dot com crash stalled the Internet industry, followed by the terrorist attacks in NYC which devastated the economy. And Eileen, along with hundreds of thousands of web designers, worked odd jobs, worked on some new web projects like the database driven site for the NYS Dispute Resolution Association, and pursued different opportunities, waiting to see what was next!


Eileen was recruited by Parasoft, a software development company in Los Angeles, to be the Creative Director for a new web based application called Predixis/FoodMagic. This full time telecommuting position involved coordinating a team of programmers in Krakow Poland with the content development team and management in LA, to launch the product.

May 1995-1999

Eileen Parzek, a NYS government employee "discovers" the World Wide Web and begins putting her own digital art and writings online. A few months later, she is hired by Dave Turpin at Log-N Computing to design web sites for his customers. Unable to maintain a full time job and the web design business, Eileen left her state job to start Turtle's Web Art & Design full time. During the following 5 years, she worked on over 200 web sites for web development companies and internet service providers world wide, from home.

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