Marketing & Technology Articles for Small Businesses

Business Practices

Protecting Your Online Content new!
Written for SOHO It Goes! July 2005

Networking without the Work
Written for SOHO It Goes! November 2004

Being Small, Looking Big
Written for SOHO It Goes! October 2004

Strategies to bridge marketing and technology affect the bottom line
© 2004 American City Business Journals Inc. June 4, 2004

Secrets of an Information Junky
written for SOHO It Goes! May 2004

Make Mine to Grow: Building Your Solo Business to Outgrow You!
Written for SOHO It Goes!, September 2003

"Big Vision Small Business" Essay Winner - on About.com web site
Written by Eileen Parzek, © About.com

Build online network of contacts, referral sources and potential clients
© 2003 American City Business Journals Inc. August 8, 2003

Everything You Need to Know about Online Business Networking
Written for SOHO It Goes!, July 2003

How the Turtle Got a Trademark (and you can too!)
Written for SOHO It Goes!, March 2004

The Golden Rule, Online
Written for SOHO It Goes!, May 2003

Avoid Being the Worst Boss You've Ever Had!
Written for SOHO It Goes!, Feb. 2003

When I Grow Up, I Want to Be a Freelancer Like You
Written from a post to A List Apart, 1999

Virtual Professionalism

Internet allows professionals to work 'virtually' anywhere
© 2003 American City Business Journals Inc. August 8, 2003

($) Virtual Professionalism in 2003
A first of its kind report based on a survey of 70 virtual professionals world wide

Marketing Issues and Ideas

Marketing Your Book, Online and Off new!
Written for SOHO It Goes! August 2005

Marketing with Promotional Items new!
Written for SOHO It Goes! August 2005

Get Your Products into Froogle
Written for SOHO It Goes! June 2005

Blog Wisely
Written for SOHO It Goes! May 2005

Tickle Your Customers
Written for SOHO It Goes! September 2004

Personal Brand - the Marketing of You
Written for SOHO It Goes!, August 2004

Turn Your Site into a Community with Forums
Written for SOHO It Goes!, June 2004

Beginner's Guide to RSS
Written for SOHO It Goes!, April 2004

Should Your Business Blog?
Written for SOHO It Goes!, March 2004

Build Your Marketing Lists Online
Written for SOHO It Goes!, February 2004

Postcard Marketing for Your Small Businesses
Written for SOHO It Goes!, October 2003

The Straight Truth about Web Site Building Tools
Written for SOHO It Goes!, August 2003

How to Write a Newsletter without Being a Writer
Written for SOHO It Goes!, July 2003

Create a Brand that Sticks
Written for SOHO It Goes!, June 2003

Designing Effective Surveys
Written for SOHO It Goes!, March 2003

Pitfalls to Avoid When Redesigning a Site
written for ParaSoft Corporation, Feb. 2000

Design

Using Infographics in Your Business Communications
Written for SOHO It Goes!, January 2004

Why Design Matters During a Slow Economy
Written for SOHO It Goes!, April 2003

Design Your Logo Like a Pro
written for Net Profit Magazine, 1997

($) Shades of Success: Color Essentials for the Non Design Professional
Answers all your questions about color from creating palettes to color meaning and psychology

Technology

Ghost Surf: Protect Yourself Online
Written for SOHO It Goes! May 2005

Choosing a Web Hosting Company
Written for SOHO It Goes!, March 2005

Understanding Email in All Its Forms
Written for SOHO It Goes!, December 2004

Understanding Web Statistics
Written for SOHO It Goes!, June 2004

A SOHO View of the Treo 600
Written for SOHO It Goes!, February 2004

Understanding Boolean Searches
Written for SOHO It Goes!, December 2003

Mini Review of JIAN Business Products
Written for SOHO It Goes!, January 2004