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Wednesday, September 01, 2004

Tickle Your Customers with Technology

Do you tickle your customers? Do I have your attention? :) Twenty years ago, when I was a secretary in a law firm, I remember learning about setting up tickle files. This meant you put a copy of the last exchange with your client in an accordian file with month tabs, as a way to remind yourself to follow up or reconnect at the appropriate time.

The idea of tickling my clients stuck with me (okay, it amused me, too), and although I hadn't realized thats what I was doing, I set up a system for staying in front of my past customers, using computers (of course). This month's feature article looks at some of the ways you can use technology to tickle your past customers, and keep them aware of you.

Read on...