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Monday, November 01, 2004

Being Small, Looking Big

I had the opportunity last month to give a presentation for the Chamber of Commerce on "Being Small, Looking Big." My co-presenter, Lorin Beller, has a program called Big Fish Nation, and she talked about the internal shifts that take place when you determine how "big" you intend your business to be - and how that varies from person to person. I spoke about the external marketing and communications decisions that can make very small businesses seem bigger. My notes from the presentation are summarized in this month's free article, Being Small, Looking Big.