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Friday, November 12, 2004

DO Talk to Strangers

My late grandmother Rose was well known for talking to strangers. At the bank, the post office, the grocery store, she always talked to strangers. And when my grandfather called her "Nosy Rosie," she just replied "I'm not nosy!! I'm INTERESTED!" The older I get, the more I realize I'm just like her :) Last week, I was in line for a latte and started chatting with a man behind me. I asked a question, which lead to him asking me what I did that I could be out of work at 11:00 a.m. getting coffee. One thing led to another and it turned out he needed a web site for his general contracting business.

This got me thinking about how much of my business actually comes from talking to strangers, when not even in "business mode" and how being sincerely nosy (er, interested) in other people leads to the relationship building that is so crucial to small business marketing. Don't be shy - give it a try! You never know where it might lead!