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Monday, March 21, 2005

Creative Dreaming

This past month, someone I've known and admired for a long time hired me to design a new logo for her business. She paid me up front - and gave me a mother lode of information about her business to use for conceptualizing the logo.

I thought I understood. But six or more logo concepts later, nothing I did felt right to her. I was a little panicked - after, the money was spent! And regardless of that, I guarantee happiness - even if takes me to the cleaners and back to make it happen. Plus, this had never happened to me before so, of course, I felt a little crazy - usually, I either nail it really fast or have at least one option in the ball park.

I wasn't sure what to do, so I asked her for patience. I needed time to percolate. And then, three days later, I had a dream, with an idea for her logo. Unlike most dreams, it stayed with me - clear in my mind - and I drew it in Illustrator the next day.

Her response? "YES! I like it." And we're on our way.

Has this ever happened to you?