A blog from Eileen "Turtle" Parzek, Creative Director of SOHO It Goes! Business Design Studio
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Marketing types (like me) will tell you that one of the important rules of writing marketing content is that it NOT be about you and your business, but predominantly about the customer or prospective client. Or as they always say, answer the question "what's in it for me?" for the customer. So, this is pretty cool - it's called the We We Monitor: enter in a web page from your site and the tool will tell you how "you" or "they" oriented your content is!
...and many more!
Eileen Parzek is an award winning graphic designer and writer providing digital and print graphic design and web design services. Her business, SOHO It Goes! Business Design Studio helps independent professionals and small businesses make a big impression, increase their reach and grow. Located in Albany, NY, she has worked from home and virtually for companies around the world since 1995.
Eileen can always be found at the intersection between creativity, information, and technology. She enjoys writing about computers from the human perspective and teaching people how to harness today’s technology in their business and personal life.
She writes frequently for on and offline publication and is available for writing assignments.
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