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Friday, April 08, 2005

We We Monitor

Marketing types (like me) will tell you that one of the important rules of writing marketing content is that it NOT be about you and your business, but predominantly about the customer or prospective client. Or as they always say, answer the question "what's in it for me?" for the customer. So, this is pretty cool - it's called the We We Monitor: enter in a web page from your site and the tool will tell you how "you" or "they" oriented your content is!