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Thursday, May 26, 2005

Shades of Success: Color Essentials for the Non Design Professional

After many months of writing and planning, I have finally completed work on Shades of Success: Color Essentials for the Non Design Professional!

This product is designed for the people who don't have any graphic design training or background, but want to have a good eye for color. It is especially useful for the small business owner who is doing a lot of their own marketing materials themselves and need assurance they aren't make any tragic color mistakes!

Hey, I'm a professional designer but I know there are a LOT of small business owners out there doing things themselves and I wanted to begin offering very affordable courses and products for you guys too! This is just the start.

In Shades of Success, you will read an overview of color theory, the most common color schemes, and some definitions of the technology involved in color.

After that, we get into the fun part – color palettes. We will take a tour around the color wheel - green, blue, purple, lavender, pink, red, orange, yellow; with a few stops in neutral territory - beige, brown, black, gray, white!

For each color,

* I will tell you the psychology, symbolism and meaning of the color,

* I provide a group of palette ideas (what color goes with orange, for example) and then, very importantly,

* and I show you what NOT to do!

At the end, I will share with you some of my favorite online resources for color. This document is a springboard to creating real palettes for all your projects – and I will launch you right into the directions you need to go!

Plus, when you purchase Shades of Success, you will also automatically receive a FREE BONUS that I wrote just for this occasion, The Color Meaning Glossary!

I'm very excited to provide this product, to empower everyone who WANTS to make good design with an essential foundation for doing so. I am selling it for a low introductory price of only $9.95 which will go up when I kick off the affiliate reseller program (drop me a line if that interests you).

This is the kind of product you will refer back to over and over again and that bonus Color Meaning Glossary is a fantastic tool for applying the right color to the message you want to send. Get your copy!