Dear Clients & Colleagues,
SOHO It Goes! is off to a great start. I am thoroughly enjoying
my return to self employment, although I've never worked so hard!
Just since January, I've filed a DBA certificate, done some market
research, written a business and marketing plan, developed a content-
filled web site, registered the name and logo for trademark with
the federal government, filed for NYS Women-Owned Business Enterprise
status, joined and become active in local Chamber groups - and
written this newsletter!
With all this now in place, I am now actively marketing my design,
communications and technology services to entrepreneurs, small
businesses and associations. I am also exploring new and improved
ways to communicate with my clients and colleagues, which is how
this bi-monthly newsletter came to be. I hope that you find the
information useful and pass it on to anyone you think might be
interested in future episodes. Welcome, and enjoy!
Feature: Effective Surveys
As the web becomes more and more a
part of both our personal and business lives, business people
and marketing professionals have turned towards web surveys to
do research, plan projects, get feedback and develop new products
The emergence of excellent web survey applications, complete
with wizards to make creation fast and simple, templates to ensure
attractive designs, and full suites of reports and statistical
analysis, make this method of interacting with your customers
very attractive and extremely cost effective. However, as with
all computer applications, the old adage "garbage in, garbage
out" applies to surveys as well - if you do not know how to design
an effective survey, the results will leave much to be desired.
my tips for effective surveys...
I am very pleased to be working with the NYS Association
of Area Agencies on Aging to develop a web communications
plan for the association and their members. By surveying
the member agencies, and assessing the existing content
on the NYSAAAA web site, a plan for new web development
In addition, welcome back to some of my Turtle's Web clients,
returned now that I've expanded my services to include broader
design and communication solutions. In addition to NYSAAAA,
I have two other interesting projects in the works - a series
of graphic illustrations for print and web showing how a
particular product works, and a Powerpoint presentation
for a local garden club proposing a public garden. Animated
bugs and bunnies - what fun!
||Trillian Solves Chat Conflicts
ever found yourself wanting to use chat software such as
AOL Instant Messenger to talk to a friend or client, only
to find out that they have a different chat client, such
as MSN Messenger? And you tried to install both only to
find one of them didn't want to play nice with the other?
Or maybe you have three or four different clients on your
computer already, and find it's a real pain to keep them
all running (not to mention a resource hog!).
I recently started using an application called Trillian
to provide me with universal connectivity to all the chat
applications. Trillian allows you to operate in multiple
chat clients at once, in one environment. After installing
the chat client, you can import all your lists from the
other clients and set the preferences to make it function
how you like. There is a free and a pro version -- the $25
pro version is more feature rich and allows you to send
attachments, for example.
to Cerulean Studios to find out more! »
||Using Chat Professionally
Speaking of chat - if you're a counselor, coach,
consultant or any sort of professional with information
to distribute to potential clients, have you ever thought
about offering online consulting or counseling services?
If you have the sort of business where services can be offered
over the phone, and you can type - this might just be another
service for you to offer.
By using an online payment system like PayPal, and any
of the popular chat clients that are commonly used by so
many, you could promote this service via your web site and
create another potential revenue stream for your business.
||Help Me Pick a Topic
I am considering writing
a series of articles for this newsletter over the next year.
The choices are:
- E-Comm 4: A series of articles and interviews
about electronic communications as used by not for profits,
writers/authors, health care professional, counselors
or therapists, etc.
- Virtual Inc. A series articles about people doing
business virtually, and how they have harnessed today's
technology to make it happen
Please take a moment to complete a simple survey about
which series you would be most interested in. You may even
be someone I want to feature -- so let me know that too!
the survey »
||Let me count the whys...
It's no secret I LOVE the web, especially for
sharing information, building membership and community,
and doing good. So, I would like to share some of the best,
most useful, and most informational sites with you!
Whatever it is you are thinking of purchasing, someone
already has. This site is loaded with reviews from real
people, about real products. They rate the products, and
they rate each other's reviews. I go here before I buy ANYTHING.
If you like to do new things and learn stuff, you'll
love this site. It's full of little bite-size tutorials,
on every imaginable subject.
Here is one to place on your favorites -- it links up
over 800 different dictionaries into one easy interface
-- just enter the word or phrase you need defined and it
returns every definition there is for it.
||Back up Outlook!
Many people have asked me over the years, how
to backup Outlook -- and it amazes me how difficult Microsoft,
a company famous for bloating software with new features,
makes doing something so critical!
Finally, I found a solution for Outlook 2000 or XP; an
add-in which, once installed and set up, will remind you
every time you close Outlook to back up the .PST, or personal
folder, including the Inbox, Calendar, and Contacts. Worth
the effort, if you've ever struggled to back it up manually,
or lost everything because you didn't. Let's just hope Bill
makes part of a future upgrade.
MS Outlook Backup Now! »
||Diversify Your Interests
Many of you received this newsletter because
you were past clients or colleagues, and previously agreed
to receive communications from SOHO It Goes! I wrote earlier
to let you know you were automatically signed up to receive
my bi-monthly "general interest" newsletter, which covers
a little bit of everything! If you wish to be more specific
about what interests you, so I can better target future
information I might share, click on the Update Your Profile
link at the bottom of this email!
||The Legal Mumbo Jumbo
© 2003 All Rights Reserved - This newsletter
is intended to be read and passed around by entrepreneurs,
businesses and organizations interested in electronic communication,
design and technology. Please don't reproduce this document
or its contents without written permission from and credit
to Eileen Parzek, SOHO It Goes!