This month I have a new article for you about Personal Branding -
another twist on marketing yourself and your business. I also have a mini
software review that may interest some of you. And of course, a little
news the Happy Client Department and an exciting update on the unplanned
promotional blitz I've been on lately.
Enjoy - and love the rest of the summer!
||Personal Brand: The Marketing of You|
No doubt you've thought about business branding, but have you heard
about "personal branding?" This is when you think of yourself, an
individual, in similar terms. What do people think of, when they think of
you? It is a concept that is particularly relevant to solo entrepreneurs
and micro business owners. As such, the brand you develop becomes about
you, as much as it does about your business. You ARE your business, after
This new article takes a look at what personal brand is, why you might
care, how you can begin to develop one, and what to do if you already have
one, to keep your brand intact while you grow.
A couple weeks ago, I launched a new site for my client Anita
Rabinoff-Goldman called PomegranateJudaica.com. Anita is a Judaic fiber
artist and creates spectacular, heirloom quality pieces for her customers.
The site was designed in Dreamweaver, with templates that work with
Macromedia Contribute, allowing Anita to update her product info and
photos on her own. Her art is beautiful - I do hope you will take a moment
I've also started working on a web site design for Cartwheels for Kids,
a new business offering structured play and music classes for children 6
mos to 6 years. This should be fun!
||Can Writing Promote Your Business? You Bet It
Over the last year, I've written and published a lot of articles, here
and in print publications. Well, if you have ever considered writing to
promote your business, check this out: Three of my articles have lead to
some VERY nice attention! The virtual professional report I developed last
Fall has been reprinted in Home Business Magazine, on newstands this
month. I will also have a "MyGadget" feature in MyBusiness Magazine, the
membership magazine of the National Federation of Independent Businesses,
which stemmed from the love letter I wrote to my Treo 600. They actually
sent a photographer for a 3 hour photo shoot in June and it looks great!
Then to top it off, I was invited to speak on the Entrepreneur Hour, a
talk show in South Florida, about online networking, last week.
So, let there be no doubt - if writing is a skill you have, let it out!
You never know where it will lead. And if you think those two magazines
are huge, you will not believe where I will pop up in September! (hint: it
starts with an E)
Are you drowning in numbers, PINs, usernames and passwords? Well,
SplashID is a really well designed application for organizing and managing
all of that information in a secure environment, if you have a Palm Pilot
or other PDA. It has a synchronizing desktop application (which probably
would work even if you don't have a handheld!) so you have the info with
you everywhere you go. You can keep everything in there - credit card
numbers, PINs, web site usernames, locker combinations, birthdays, codes,
frequent flyer numbers - you name it. It's highly customizable, sortable,
searchable, fast, cute - and most importantly, SECURE (of course, you have
to remember that password!)
Definitely worth a look - I don't know how I remembered anything
||Til Next Time!|
That's it for this month. I look forward to hearing from you, whether
it is a a story idea, feedback, or better yet, a way that I can help your
business market with technology :)
© 2004 All Rights Reserved - This newsletter is intended to be read and
passed around by entrepreneurs, businesses and organizations interested in
electronic communication, marketing, design and technology. Please don't
reproduce this document or its contents without permission and full credit
to Eileen Parzek, SOHO It Goes!