Happy Holidays! This month's edition wraps up a series of articles
based on my survey of 70 virtual professionals. Whether you are
a virtual professional, or market to them, I think you will find
the technology they really use and the future they
see to be quite interesting! I've also written a short article
for you about understanding boolean searches
- with tips on finding things in search engines. I will share with
you the online service I use to send out postcard
greetings and and I've got a tip on last
minute holidays gifts if you're still shopping.
While I have you here, I'd like to give you a sneak
peek of a big real estate web site my team and I have been working
on for the last 3 months, which goes live this week. I've also launched
a new showcase of photocollage work and would love you
to check it out. And lastly, I'll tell you what
I'd love from you for Christmas! :)
Technology and the Virtual Professional
We all know that without technology, and the Internet, many
virtual professionals would probably be still be in a cubicle or
office somewhere, under the watchful eye of their employers. But
what technology is really being used by virtual professionals today,
and where do these leading edge entrepreneurs see themselves going?
out! Read the article now
Minute Holiday Greetings
Although it's getting late (but not impossible)
to send out a custom designed card, its not too late to send a beautiful
laminated postcard to the people you want to remember this year.
You can still create your own account in Amazing Mail and
choose from the images they have, and send out greetings to arrive
Of course, if you need any help with this, let me know!
holiday postcards now!
Understanding Boolean Searches
The web is a vast repository of information, usually found
via search engines. Many times, we are frustrated because although
WE know what we want, knowing how to speak Google (the number one
search engine as of this writing) isn't always clear. What people
are not often familiar with is the idea of "Boolean logic" - a technical
term which describes the way that databases are searched for optimal
This short article will help to demystify the logic behind Boolean
operators, and explain the basics using Google as an example - hopefully
allowing you to better access the world's biggest informance source.
more about Booleans
I am really happy to give you an advance
look at a project we have been working on for the past three months,
BeckyLake.com. My client, Becky Lake, is an independent realtor
in Charlotte, Michigan specializing in new home construction and
condos. She wanted a whole new brand identity and tag line, and
an online marketing strategy that included a dynamic, information-rich
web site which reflected her personality. The final result is a
colorful site with database driven listings and resources for her
community - sure to meet her goal of standing out from the other
realtors in her community.
See the new BeckyLake.com
One important aspect of successful marketing materials is
how well information is conveyed. Your content is extremely important,
but images can convey information faster and more powerfully than
the written word. SOHO It Goes! specializes in creating beautiful
custom photocollages for online and print. These works of art are
unique to your business and can say so much about your brand and
what you have to offer.
We've launched a new section of the site which showcases the photocollage
work we've done. Our photo collages are a stunning way to dress
up both your print and digital marketing materials. We can create
collages for web sites, brochures, postcards, sales presentation
folders - even trade show booths!
the Photo Collage Showcase
Minute Gift Ideas
If you are like me, and still shopping, you probably hear
the clock ticking. Gift baskets are very popular ways to thank and
recognize clients, colleagues and employees and now there is a super-convenient
way to find the perfect one.
Amazon just announced a new feature which allows you to quickly
browse by price, cuisine and contents, and it plows through dozens
of suppliers and puts you right into the correct shop to buy the
perfect gift basket. There are plenty of wonderful baskets to choose
from which will still arrive in time for the holidays!
the perfect gift basket
All I want for Christmas...
...is referrals :) I'm proud to say referrals are still my
#1 way of acquiring new clients and if I can't have the honor your
business in 2004, referrals to those who would benefit from our work
would be just lovely too! And I'm always looking for strategic partnerships
and agreements with folks who are interested in reselling my services.
Have a Merry Christmas, Happy Hannukah, a rich Kwanzaa and safe
holiday season, everyone. See you next year!
Eileen "Turtle" Parzek
Official Mumbo Jumbo
© 2003 All Rights Reserved - This newsletter is intended
to be read and passed around by entrepreneurs, businesses and organizations
interested in electronic communication, design and technology. Please
don't reproduce this document or its contents without full credit
to Eileen Parzek, SOHO It Goes!