month's edition is packed with good stuff. I've been writing a lot
this month, and you will understand why when you read a personal account of my latest technology. I also did
a little investigation into a new online service
for building a marketing list, which I think you'll find interesting.
Plenty of food for thought if you're interested in harnessing technology
in your business!
year here has started with a bang - we launched a new site for a local Realtor that I'd like to introduce
you to - and I became a little bit famous in an interview in Small Business Computing magazine. I hope
you'll check it out! Lastly, I'm sharing a sobering
real life reminder about marketing design, based on something
that happened this past month.
A SOHO View of the Treo 600
Christmas, I became the happy owner of something I believe will
have the greatest impact on SOHO businesses since the Internet made
it easy for us work from home in the first place - a PDA "Smart
Phone." If you are a SOHO business person who needs to stay connected
but doesn't want to be in the office all the time, or someone who
writes a great deal while on the go, you do not want to miss my
personal report on this technology!
the article now
in the News
month, I was featured in an article in Small Business Computing
Magazine, about online business networking. The article came about
because of an earlier writing project - a four page report I wrote
on the same subject, and announced in this newsletter.
another reminder that writing about what you know has all sorts
Read the full article
in Small Business Computing
Homes Web Site is Launched
It Goes! launched a new web site in January, for TechValley Homes
Real Estate. The work also involved creating the new logo Miguel
Berger, the company president, had envisioned. Afterwards, he wrote
"SOHO It Goes listened to what we wanted and came through with
flying colors. Eileen is a pleasure to work with - her patience
and dedication is an asset to her."
very proud of the work we accomplished here, and look forward to
an ongoing relationship with this marketing and tech savvy Realtor.
Homes new web site
Building Your Marketing Lists Online
a lot about designing good marketing collateral but what do you
do with it after it is designed? You need a list of prospects to
send it to and a common question amongst small business owners is
where, and how, to get that list. In recently investigated an impressive
online service that will let you build and purchase lists of any
size, for both direct mail and telemarketing - easily, quickly and
cost effectively - no list broker required. I've summarized what
I learned right here...
on for more!
A Sobering Real Life Reminder
past month, a colleague of mine had an opportunity to share with
someone. He had gotten a referral to a business that I happened
to know and I seconded the referral because they DO know their stuff.
When my colleague went to that businesses web site he said something
like "Are you kidding me??? I'm not going to even call this guy
- if he can't spend money to have a decent web site, how can I trust
he'll take my opportunity seriously!" End of story. I was speechless
- even though I write articles about "Why Design Matters" it still
stunned me that this business owner, who is actually really good
at what he does, would never know that an opportunity knocked
and was lost. JUST because of how amateurish his web site was. Wow.
Could this be YOUR company? Difficult as it might be, its worth
the Article, Why Design Matters
you for reading - now, make my day and send feedback :)
Eileen "Turtle" Parzek
Official Mumbo Jumbo
© 2004 All Rights Reserved - This newsletter is intended
to be read and passed around by entrepreneurs, businesses and organizations
interested in electronic communication, design and technology. Please
don't reproduce this document or its contents without full credit
to Eileen Parzek, SOHO It Goes!