Dear Clients and Colleagues,
After the longest winter in decades, the grey skies and near
drowning we've endured on the east coast, we're now being cooked
alive - so it must be summer!
As I wish everyone in the US a safe and relaxing Independence
Day, I would like to share an article about how independence factors
into the lives of virtual professionals - here and around the
world. I have also written a new article about branding your business.
||Virtual Professionals Interview
Over all, the virtual professionals interview I recently
conducted was a great success and it was loads of fun to
implement a complex survey on Survey Monkey. I have collected
close to 70 responses, a lot of trends and demographic information,
and some wonderful anecdotes, observations and visions of
the future. Now, I am in the process of distilling all this
information ... so I can share it with the many people who
have an interest in this business trend.
Just to whet your appetite further, here are a few numbers
from the survey:
- Over 50% of all the VPs in my study were between 36
and 45 years old
- No surprise, 96% work from home
- We're workaholics - 70% work 6 or 7 days per week on
- Discipline ran away with the prize for being
the most required personality trait for being a VP
Stay tuned for more!
||VIP - Virtual Independent Pros!
the most intriguing aspects of the interview results was
the theme of independence. If there is one thing that human
beings cherish most of all, it is our freedom - and every
response indicated that freedom, however one defined it,
was one of the best reasons to set out on your own, and
operate a virtual business.
more about VIPs... »
Most of you have known Turtle for many years,
as a web designer. But did you know that SOHO It Goes! also
arranges and provides services like:
- Logo design & identity development
- Web hosting & administration
- Professional presentation design
- Custom web development & programming
- Ebook & PDF document development
- Survey design and management
- Newsletter design
Design, marketing and communications all from one place...
the Turtle is not just for web design any more!
Find out more! »
||Making Your Brand Stick
when they hear the word branding, think it means logos - but
in fact, branding is much more than that. A brand blends the
image, purpose, and focus of your business, with your core
marketing message, and presents something which will stick
in the mind. It is who you are and what you do, packaged neatly,
clearly, and memorably.
Practically any business or professional can benefit from
a strong brand. But branding is even more important for
micro businesses and independent professionals because they
face tighter competition. A well executed brand and identity
can help them compete on a larger playing field, appear
more professional, and stand out from the hordes of competitors.
how to make a brand that sticks »
With just a few hours training, my client, the
NYS Assoc. of Area Agencies on Aging, created a very informative
outstanding e-newsletter for their board of directors using
Constant Contact. Nice job, Beth and Laura!
For those of you who want to offer this service to your
customers or members, SOHO It Goes! is now offering admin,
training and email marketing design services if you need
a newsletter for your business! »
||Let me count the whys...
You probably already know that I LOVE the web,
especially for sharing information, building membership
and community, and doing good. So, I would like to share
some useful web treasures with you today.
Send me one of those urban legend emails - you know,
"drinking cola makes you grow hair on your chest kidnapping
at Disney cookie recipe aspartame and multiple sclerosis"
- and you'll notice I immediately fire back a link debunking
it. How did I get so smart? It's SNOPES! Next time someone
sends you something unbelievable, and urges you to pass
it along to all your dearest friends, do a keyword search
in Snopes first. It might even be true :)
You'll want to bookmark this one - enter any city and
state combo in the US and it will give you the zip code.
I remember dreaming about such a thing when I was a secretary
in the late 80s!
If you're thinking about moving or just like to pretend
you are, like me, this can be kind of fun - you rank what
is important to you and it gives you profiles of cities
in the U.S. that meet that criteria. I belong in southern
||The Legal Mumbo Jumbo
© 2003 All Rights Reserved - This newsletter
is intended to be read and passed around by entrepreneurs,
businesses and organizations interested in electronic communication,
design and technology. Please don't reproduce this document
or its contents without written permission from and credit
to Eileen Parzek, SOHO It Goes!