Every month should start with a 3 day weekend to recharge, don't you
think? I hope you had a fun and safe holiday - now, let's get back to
This month, I have two new articles for you - one written just for
Increase Your Reach about understanding web site statistics, and a link to
another article I've had published in the Albany Business Journal on
bridging the gap between marketing and technology. I also have a new
realtor's web site to announce and a few new clients to welcome. And be
sure to check out the mini review at the very end, of the book that has
brought me out of my proverbial shell this year!
||Understanding Web Statistics|
As we go about our daily business of marketing online, it is easy to
forget to stop to see what is working. Anyone who has a web site in their
marketing plan should have a basic familiarity with their web statistics,
and learn how to understand them so they can gauge which marketing
strategies are working (or not) and adjust their course.
Every day that your site is online, with a host that offers a good
statistics package, you are gathering valuable information that you can
use to strategize your online marketing. Don't miss the opportunity to tap
into this pool of knowledge about your web site!
I have a new site to tell you about this month. Bill and I developed a
custom database driven site for Weichert Realtors, Northeast Group,
to list homes for rent in the Saratoga Springs, NY region during race
track and NYC ballet season. The agents at Weichert now have the ability
to add and modify listings, and upload pictures through an administrative
We have two other new sites just about to "hatch" any day now so
stay tuned for those! Meanwhile, a big welcome to three new clients. We
began working on marketing and corporate identity for Jaguar Rose
LLC, a family and women owned property improvement company in NJ.
We'll be doing marketing and web site development for Primarily for
Women, a unique practice that specializes in medicine for women. And
we're designing a marketing postcard for commercial real estate owner
Parkland Partners. This summer has been buzzing!
||Strategies for bridging marketing and technology|
Marketing and information technology are two of the most important
aspects of any business organization. Traditionally, they have been
opposing departments with different agendas, budgets and staff. Yet,
between the two are the skills and resources that power a successful and
This article, written for the Business Journal, talks about what can be
accomplished when a bridge is built between marketing and technology and
strategies an organization can use to make it happen.
||Micro Business Starter Packages|
In case you missed the previous announcement, check out the special
discounted packages just for micro business* subscribers to this
newsletter! Designed to provide a starting point for the smallest
businesses to get up and running, these discounted packages cover such
essentials as logo design, search engine optimization, business cards and
basic web sites. Order more than one and get another discount! And don't
forget, you can charge our services to a credit card to spread out the
Micro Business is defined as having 3 or fewer employees and includes
independent professionals, sole proprietors and many home based
||Sell Yourself Without Selling Your Soul|
Being a Turtle, I have never felt comfortable with selling myself or
doing public relations of any kind. But this book provided me with a clear
path to self promotion that felt natural, safe and aligned with my
beliefs. Truly, for in the short time that I've applied what I learned
here, I've found myself seeking out media opportunities, writing for major
national magazines and interviewed as an expert. If you purchase just one
book to learn how to promote yourself, this should be it. It's written for
women but is not in the least bit off-putting for men - in fact, if you're
an independent professional or solo entrepreneur, it will change how you
look at promotion, forever.
||Til Next Time!|
A new article, a cool software review and certainly more Happy Clients
next month - so enjoy the summer and don't forget that if you're the boss,
you have to give yourself some days off!
© 2004 All Rights Reserved - This newsletter is intended to be read and
passed around by entrepreneurs, businesses and organizations interested in
electronic communication, marketing, design and technology. Please don't
reproduce this document or its contents without permission and full credit
to Eileen Parzek, SOHO It Goes!