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Your Name Bonnie Ausfeld

Your Business Name The Typing Place

Business Phone (518) 399-0980

Web Site www.thetypingplace.com

Email [email protected]

Bonnie Ausfeld

Short Bio of Your Business Over twenty years experience as the president and sole proprietor of a desktop publishing company. The Typing Place provides strategies for success in business, careers and education with our professional resume service, interview preparation course and training and development with our computer keyboarding course. The company provides business administrative support services to companies, strategic press releases, meeting agendas, newsletters, brochures, manuscripts and college search and application packets. Clients come from industry, academia, nonprofits and individuals.

Other memberships or affiliations Capital District Business Leaders (CDBL) - Vice Chair, Solo Entrepreneurs Council of the Albany-Colonie Chamber of Commerce - Toastmasters Luncheon Club - Burnt Hills-Ballston Lake Business & Professional Association, Inc. - Staff Writer, Women's Business Council of the Albany-Colonie Chamber of Commerce - Certified Woman Business Enterprise (WBE) with New York State and Albany County.

Why did you go into business for yourself? Being a business owner has always been a passion for me. So, for me, the question really is, "Why not go into business for yourself?" I believe everyone that is thinking about doing it should take the necessary steps to follow through and make their dreams, rather make their passions become a reality. What are some of the unique characteristics of your business? The Typing Place is unique because it is a "one-stop resource center." The company has products and services that support "Tools for Success" for both the individual looking for expert career guidance and corporations seeking ways to improve its day to day administrative operations and "Employee Benefits" packages. These tools include: Professional resumes, Interview Preparation and Keyboarding courses. The Typing Place creates and produces portfolios for executives and college and graduate school admission packets. The Typing Place also provides document creation and finalization for "crunch times," newsletters, brochures and manuscripts.

How do you distinguish yourself from your competitors? Knowing what your niche market is helps you to distinguish yourself from your competitor. The Typing Place has what I like to refer to as the "listening resume." Many people have the perception that resumes are all created the same way and with the same standard format. My resumes are interactive because I listen to the client before I begin to create a professional resume for them.

Who are your target customers/clients? Industry, academia, nonprofits and individuals that are seeking ways to improve the pace in the office (When your office needs a faster pace, call The Typing Place.), careers and education. I am currently seeking clients such as "call centers" that need to speed the pace for keyboarding as well as increase the accuracy of their employees. My copyrighted "Typing Basics" Instructional Manual and my on-site training can help to meet that need. This particular time of year, I am looking for college bound students to assist them in the college selection and application process.

What do you anticipate as the future of your business? As a "one-stop resource" center, everything that I do is about choices. It's about listening to my clients and determining their needs. Some clients want to come to my office and receive an array of products and services. Others want to have these products and services available to them online. So a natural growth for my business was the creation of the website that now offers products and services for purchase. The website gives me a more global spectrum. I plan to have more workshops and seminars on career and image development (Dress for Success). I want to take the resumes, and interview preparation program and add them to the keyboarding courses that I already teach at area facilities. I would like to be a "one-stop resource" center for all the new companies coming to Tech Valley.

What aspect of your business do you enjoy the most? Listening to my clients and creating and producing their vision. I enjoy the one on one atmosphere that enables me to assist clients in reaching their goals and potential.

What excites you about your business? Being the president and decision-maker, which means that I do it all. Every decision that is made is a reflection of my dedication to the overall productivity and growth of the business. I do not believe in success or failure, rather I believe in challenges and opportunities. My clients come from all walks of life, providing me with a day that is always unique, creative and productive.

What is your least favorite aspect(s) of being a solo entrepreneur? Due to some of my clients being located at different time zones, my day may extend into the evening hours and that can make for a long day with very little downtime.

What advice do you have for other solo entrepreneurs? I would recommend that they develop excellent "time management" skills. Marketing the business requires some networking meetings and "cold-calling." When you are out of the office, there is no one there to get the work completed, which can result for a longer day if not planned properly.

Would you like to provide some testimonials from clients about your business?

"The timely and quality services of The Typing Place enables our firm to deliver highly professional engineering reports and meet our contract and proposal obligations."

- Ronald H. Miller, Principal - The Hudson Group, LLC

"Prompt, professional, accurate, organized and creative in design and typeset of our brochures, weekly newsletters, and annual invitations for CDBL and for individual members that are critical to a networking group. The dedication and client services of The Typing Place to accomplish these goals is highly commendable."

- Donna Marie Bates, President - Capital District Business Leaders 2001

What is the best interviewing tip in today's competitive job market? Be honest and be prepared. Value the interviewer's time.

What is the hallmark of a professional resume? A resume should be clear, concise and well written - preferably by a professional resume writer. A resume must be online compatible and it must speak to the employer. A well written resume respects the time of the interviewer and provides value to the interviewee.

 
 
 
 

For more info on the SEC, email Nicole Stack [email protected] or call (518) 458-9851

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