Case Study: Logo Design

GOAL: The client needed a logo for his photography business, that he could use on marketing material, on labels and as a watermark on images.

STRATEGY: We designed this logo using the elements of an actual photo of the client holding his camera. The logo will be used in black and white, to maintain the edgy feeling it has, and although it is actually a little more detailed than logos should be, the face and camera is still apparent, even on small labels.

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