Case Study : Newspaper Advertisement

Cartwheels for Kids was running a number of holiday specials at their indoor play facility, and wanted an advertisement for two local newspapers, each with a different size and layout.

Using the clip art libraries we have available for our clients, we looked for pre-existing clip art that could be modified for this purpose, to keep the budget reasonable. We found these images which were in full color, converted them to gray scale and made some modifications to suit the feel of the Cartwheels for Kids brand. Then we looked for a font that was playful and festive but still readable, and laid out the elements of the two ads, one square and one rectangular.

The entire project was turned around within a few days and PDFs provided for the newspapers.

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