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Case Study: Business Identity and Marketing Flyer

"My experience with Business Design Studio has been a very rewarding experience. My small company project was given as much attention as larger clients. All my questions, concerns, and suggestions were thoughtfully considered and answered promptly. I would definitely do business again with the owner, Eileen. My company's entire project was done within the time frame as stated in the contract and she fulfilled every detail as specified and totally surpassed our expectations. Thank you Eileen for providing the professional marketing source for small businesses like mine "

- Carolyn Lewis
Jaguar Rose, LLC

Jaguar Rose, LLC is a woman and family owned business in New Jersey. They came to Business Design Studio as a relatively new business, and asked for assistance in developing a marketing message and materials. They have been a delight to work with, every single step of the way!

The client had an initial logo which they wanted changes to, but first we needed to come up with a tag line that encompassed all that they did: landscaping, excavation, snow removal and commercial cleaning. After conducting a brainstorming process, we suggested a number of tag lines, including "Property Enhancement Solutions." This targeted both commercial and residential customers who owned property, and provided an umbrella for all of the services, the purpose of which are to enhance the beauty of the properties. The client loved it.

From there, we made significant changes to the layout, font and structure of the wonderful pre-existing jaguar illustration. Their image needed to have a seriousness and masculinity reflecting a male dominated industry, and still reflect the qualities and uniqueness of a woman owned business.

From there, we created a new business card and letterhead. To trim start up costs, we provided a MS Word template to the client which they can use when creating documents, and print right in their office as needed. We also provided an address label that can be used on envelopes.

The final part of the project was the flyer. We found it was impossible to find royalty free photos for the flyer that attractively depicted this industry, but then proved that even clip art can look great and make a statement. We located appropriate images, and then in Illustrator, redesigned the palette of each element, so that it all worked together.

This one page, full color flyer will be used to market to new businesses, and we suggested a "coupon" with a discount. By doing this, not only do they attract new business but have a tangible marker for determining whether the flyer generates new business!

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