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Case Study: Logo Design and Web Site Design

GOAL: To create a brand for multi-talented percussionist and local music educator Brian Melick, aka "Uduboy".

STRATEGY: We worked with him to come up with visual ideas that would represent the kind of music he creates, and the energy, movement, and playfulness that he known for. The first step was to come up with the base logo in black and white, which could be used in every output form.

From there, we created the "webified" version of the logo, which is featured on the web site. The color theme and the web site design reflects the ethnically diverse style of music Brian performs, particularly the Nigerian udu drum he specializes in.

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