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Case Study : Logo Design

GOAL: This client has a successful virtual assistance practice and wanted to develop a new brand that incorporated the uniqueness of her business and that of her clients, the fact that she helped them reach new heights in their businesses, and they would be interconnected as partners. What she absolutely did NOT want to see were any of the typical logo marks used for VA's - mice, computers, globes, handshakes, etc.

STRATEGY: Desirée knew the colors and font styles she liked - and you would have thought this would be an easy project. But - once the standard VA imagery was removed - suffice it to say, many, many ideas were explored before this one came!

This design is a twist on the "outside the box" expression - combining an overlapping of shapes to show the interconnection between VA and small business owner, and the concept of elevating the business.

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